Lew Estes

I’ve been in hotel sales and revenue management for over 25 years, and if there’s one thing I’ve learned, it’s this: Hope is not a sales strategy. We’ve all seen it—those weeks where the lobby feels like a ghost town and the "tumbleweeds" are rolling through. Back in 2022, we were talking about recovery. Now, in 2026, we’re dealing with a different beast. Labor costs are still climbing, and while the high-end market is doing fine, the rest of us are fighting for every guest.

If you’re looking to ramp up your hotel’s revenue, you’re in the right place. I get it - the hospitality industry is fiercely competitive. You need smart, actionable strategies that actually work. No fluff, no jargon. Just real tactics to improve your bottom line. Ready to dive in? Let’s get started. Unlocking Effective Hotel Sales Strategies First things first, what does it take to sell your hotel rooms and services effectively? It’s more than just listing your rooms online and hoping for...

Selling hotel rooms and services remotely? It’s not just possible—it’s essential. The hospitality world is evolving fast. If you want to stay ahead, you’ve got to master remote sales for hotels. I’m here to share the best tips, tricks, and strategies that actually work. Ready to boost your bookings and fill those rooms? Let’s dive in. Why Remote Sales for Hotels Matter More Than Ever The game has changed. Guests don’t just walk in anymore. They book online, call from afar, or connect through...