In the fast-paced world of hotel sales, it's easy to treat a group quote as just another task—plug in the dates, discount the BAR, and hit send. But this simple act is often where profit is lost and deals are missed. The most successful sales leaders understand that a quote isn't just about price; it's a strategic move to secure maximum profit.

In a shifting economic landscape where some corporate segments are tightening their belts, the healthcare industry remains a powerful...